Watch Out Now: Classic Makes a Comeback with Longiness

The Sixth in an Eleventh-part Series.

Whether you opt for an inexpensive everyday watch or a limited-edition collector’s chronograph, the watch on your wrist plays a big part in defining your style. Undoubtedly, the best watch is going to be one that you wear, one that fits your budget and matches your lifestyle.

No matter what you’re looking for, now is the time to get it. In the ports of call, take advantage of tax-free, duty-free prices and pick up a designer watch for hundreds—even thousands—of dollars less than what you’d pay back at home.

So even if you’ve never thought about buying a watch before—or if you’ve thought about it and didn’t know where to start—rest assured it’s not as…complicated as it looks. We asked Keith W. Strandberg, the international editor of the industry-standard Watch Journal, to put together an insider’s guide to the world of fine timepieces.

And so, welcome to Watch Wednesday–it’s watches 101 combined with a trend and news roundup.

Classic Makes A Comeback with Longiness

In today’s digital age, people are growing nostalgic for tangible products with classic designs—all the better if made by a company with traditional values and an attention to detail. The trend toward the classics extends to the watchmaking industry. Many companies with long histories have refocused on their traditional models, often reintroducing modern takes on designs from their archives. A great concept since no one wants a watch style with a one-year shelf life.

There are a lot of Swiss watchmakers with significant heritage and a history of providing a wealth of great timepieces. Longines especially proves that classic certainly isn’t synonymous with dull. To celebrate the sixtieth anniversary of filing the Conquest patent, Longines launched a line of commemorative Conquest Heritage 1954–2014 watches based directly on the first models, which most notably were used to calculate the speed record for crossing the Atlantic. The design is complete with the name in the original typeface inscribed on the dial and a case back decorated with a gold-and-enamel medallion, all fitted on a black alligator strap.


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