Watch Out Now: High-Tech Materials with Rado

The Fourth in an Eleventh-part Series.

Whether you opt for an inexpensive everyday watch or a limited-edition collector’s chronograph, the watch on your wrist plays a big part in defining your style. Undoubtedly, the best watch is going to be one that you wear, one that fits your budget and matches your lifestyle.

No matter what you’re looking for, now is the time to get it. In the ports of call, take advantage of tax-free, duty-free prices and pick up a designer watch for hundreds—even thousands—of dollars less than what you’d pay back at home.

So even if you’ve never thought about buying a watch before—or if you’ve thought about it and didn’t know where to start—rest assured it’s not as…complicated as it looks. We asked Keith W. Strandberg, the international editor of the industry-standard Watch Journal, to put together an insider’s guide to the world of fine timepieces.

And so, welcome to Watch Wednesday–it’s watches 101 combined with a trend and news roundup.


A good watch is meant to be worn and enjoyed but often I’ve talked to men who are reluctant to wear them during day-to-day activities for fear of harming them—scratching the case, dinging the crystal, jarring the movement out of whack. Forget all of that. Today’s luxury timepieces are designed to withstand the slings and arrows of everyday life. Sure, you don’t want to go diving with your dress watch, but that doesn’t mean you need to remove it every time you wash your hands. Most are water resistant to at least thirty meters and shock resistant enough to handle the occasional bump and bruise, and the sapphire crystals are very scratch resistant. So feel free to wear your watch without worry.

But if you’re the cautious type—or the type who finds extra measures are necessary to keep your nice things nice—you may want to check out Rado. The Swiss watchmaker introduced the world’s first scratch-resistant watch back in 1962. In the 1980s, Rado pioneered the use of high-tech ceramic in watchmaking. The super-hard, super-light material is used in most of the fine timepieces Rado makes today, including the HyperChrome Ceramic Touch Dual Timer.

The case is made from a single block of high-tech ceramic, which acts as an insulator and enables the touch technology complications housed inside. The watch has no crown; the wearer sets the dual time displays by sliding his finger along the side of the case. The material is lightweight, hypoallergenic, and scratch resistant—and because it’s fully made of ceramic, you don’t even have to take it off to go through airport security.


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