Citizen is the No. 1 brand in the United States in the mid-priced watch category and is recognized internationally as a leader in advanced timekeeping technology. Citizen revolutionized the watch industry with the introduction of Eco-Drive technology almost four decades ago. This innovation harnesses the power of light from any natural or artificial source and converts it into energy that is stored in a permanently rechargeable lithium ion cell. It recharges continuously in any kind of light to run forever. As a “citizen” of the world, Citizen bears the responsibility to help cultivate a culture of positive change and on-going evolution through the craft of watchmaking.
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